Building Long Term Financial Security for Your Media Center
Sue Buske of The Buske Group discusses strategies for diversifying revenue streams
You're passionate, you're motivated and you want the community to know you're here to stay. While your current funding might be from a single source--fees from big cable/telecom--where could you be looking for more diverse recurring revenue to replace those funds? There's no “one size fits all” solution. Every community is unique, but every PEG operation that wants to stick around post-cable needs a solid strategic plan aimed at longterm financial sustainability. Watch this installment of the PEG Experts Forum as presenter Sue Buske of The Buske Group asks important questions to get you started and shares key success stories from media centers she has advised around the country.